TopGEOClaim company wiki
A baseline, a fix and a retest are three different records
Mixing these up makes results look better or worse than they are.
A useful baseline records the question, language, market, tool and observation conditions before changes begin, and keeps the original answer and the links it cites. A brand mention, an explicit recommendation and a website citation are different observations.
A published change proves that work was delivered; it does not establish that an AI system noticed it. AI responses can vary, so a difference after a change is not by itself proof of causation. The retest repeats the agreed questions under comparable conditions and records what changed, what stayed the same and what could not be assessed.
Keep each record separate, with its date.
Sources
- topgeoclaim.com/wiki/brands/topgeoclaim/2026-11-06-first-guide/ (read 12 November 2026)
- topgeoclaim.com/method/ (read 12 November 2026)
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