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GEO & AI search answers
Practical answers to the questions businesses ask about appearing in AI answers and search, with links to the official documentation behind each statement.
Owned editorial content. These articles describe public documentation and our method. They are not customer results and do not promise any AI mention, ranking or citation.
Updated 10 November 2026 · 20 articles
How to write answer-first service pages
A service page should answer who it is for, what it does and what it does not do in its first sentences. A reader-first page order, and why structure is not a ranking promise.
A business facts checklist for AI answers
Before markup, publish a small set of verifiable business facts with owners and review dates. A practical checklist, and what structured data can and cannot do.
GEO vs SEO: what actually changes
GEO is not a separate technical replacement for SEO. What stays the same, what the GEO research term adds, and what no provider can control.
How Perplexity shows its sources
Perplexity answers are web-informed summaries with numbered citations. What citations mean, what they do not mean, and how to check them properly.
hreflang for English and Chinese pages
hreflang annotates equivalent language and region versions of a page. How to choose codes for English and Chinese, implement reciprocal links, and validate honestly.
HTTPS, redirects and HSTS in plain words
HTTPS protects the connection, redirects move visitors to the HTTPS URL, and HSTS tells browsers to use HTTPS next time. What each does, and how to migrate safely.
Can crawlers read JavaScript-rendered pages?
Google documents fetch, render and indexing stages for JavaScript pages — but do not assume every AI crawler renders like Googlebot. How to check, and what to do about it.
robots.txt basics for service businesses
robots.txt gives compliant crawlers crawl instructions — it is public, and it is not access control. What it can and cannot do, and how to change it safely.
Writing buyer questions to check AI answers
To check how AI tools describe your business, build a small question set from real buyer language — then freeze, test and log it honestly. How to do that.
XML sitemaps for a small business site
A small, well-linked site may not need a sitemap — but an accurate one can help discovery. What belongs in it, what does not, and how to validate it.
Anthropic's crawlers and robots.txt
Anthropic documents three robots — ClaudeBot, Claude-User and Claude-SearchBot. What each does, how robots.txt controls them, and what remains unknown.
Bing Webmaster Tools and IndexNow basics
Bing Webmaster Tools shows whether Bing indexed your site; IndexNow pings that a URL changed. What each verifies — and what they cannot promise.
Canonical URLs: one page per service
Duplicate URLs split a service page's signals. Canonical tags, redirects and sitemaps tell Google your preferred URL — but the choice stays Google's.
FAQ sections after Google's FAQ result changes
Google removed FAQ rich results entirely in 2026, but on-page FAQs still help readers. How to write useful FAQs now, and what markup can and cannot do.
Organization schema for a service business
Organization structured data states your name, legal name, URL, logo and contacts. Which properties matter, how to keep them accurate, and the limits.
Google's people-first content questions
Google's self-assessment questions help you judge whether a page is genuinely people-first. Who made it, how, and why — applied to one service page.
PerplexityBot and Perplexity-User explained
PerplexityBot builds search results; Perplexity-User fetches pages when someone asks a question, and generally ignores robots.txt. What the docs say.
Service schema on a service page
Service schema describes provider, area served and offers on a service page. Mark up only what the page shows, follow the policies, then validate.
Titles and meta descriptions that match the page
Google builds title links from several sources and may rewrite snippets. Write a unique, accurate title and description; treat length as guidance.
What is generative engine optimisation (GEO)?
GEO makes business facts clear and sourceable so AI search tools can describe you accurately. What it shares with SEO — and what no one can control.