GEO & SEO · From a website finding to a checked fix
TopGEOClaimDiscuss your website
Menu
Storage choices

Essential storage keeps the site working. Optional choices are yours.

TopGEOClaim Wiki

GEO & AI search answers

Practical answers to the questions businesses ask about appearing in AI answers and search, with links to the official documentation behind each statement.

Owned editorial content. These articles describe public documentation and our method. They are not customer results and do not promise any AI mention, ranking or citation.

Topics covered in the GEO and AI search answersSix topic groups: GEO basics and AI answers, AI crawlers, structured data and business facts, indexing, technical SEO, and content.GEO & AI search answersGEO basicsAI answers, measuringAI crawlersrobots.txtStructured dataschema, factsIndexingsitemaps, canonicalTechnical SEOHTTPS, JS, hreflangContentpages, titles, FAQsEach answer links to the official documentation behind its statements.
How the answers are grouped.

Updated 10 November 2026 · 20 articles

Content structure · 10 November 2026

How to write answer-first service pages

A service page should answer who it is for, what it does and what it does not do in its first sentences. A reader-first page order, and why structure is not a ranking promise.

Entity facts · 10 November 2026

A business facts checklist for AI answers

Before markup, publish a small set of verifiable business facts with owners and review dates. A practical checklist, and what structured data can and cannot do.

GEO basics · 10 November 2026

GEO vs SEO: what actually changes

GEO is not a separate technical replacement for SEO. What stays the same, what the GEO research term adds, and what no provider can control.

AI answers · 10 November 2026

How Perplexity shows its sources

Perplexity answers are web-informed summaries with numbered citations. What citations mean, what they do not mean, and how to check them properly.

International SEO · 10 November 2026

hreflang for English and Chinese pages

hreflang annotates equivalent language and region versions of a page. How to choose codes for English and Chinese, implement reciprocal links, and validate honestly.

Technical SEO · 10 November 2026

HTTPS, redirects and HSTS in plain words

HTTPS protects the connection, redirects move visitors to the HTTPS URL, and HSTS tells browsers to use HTTPS next time. What each does, and how to migrate safely.

Technical SEO · 10 November 2026

Can crawlers read JavaScript-rendered pages?

Google documents fetch, render and indexing stages for JavaScript pages — but do not assume every AI crawler renders like Googlebot. How to check, and what to do about it.

Crawling · 10 November 2026

robots.txt basics for service businesses

robots.txt gives compliant crawlers crawl instructions — it is public, and it is not access control. What it can and cannot do, and how to change it safely.

Measurement · 10 November 2026

Writing buyer questions to check AI answers

To check how AI tools describe your business, build a small question set from real buyer language — then freeze, test and log it honestly. How to do that.

Indexing · 10 November 2026

XML sitemaps for a small business site

A small, well-linked site may not need a sitemap — but an accurate one can help discovery. What belongs in it, what does not, and how to validate it.

AI crawlers · 10 November 2026

Anthropic's crawlers and robots.txt

Anthropic documents three robots — ClaudeBot, Claude-User and Claude-SearchBot. What each does, how robots.txt controls them, and what remains unknown.

Indexing · 10 November 2026

Bing Webmaster Tools and IndexNow basics

Bing Webmaster Tools shows whether Bing indexed your site; IndexNow pings that a URL changed. What each verifies — and what they cannot promise.

Technical SEO · 10 November 2026

Canonical URLs: one page per service

Duplicate URLs split a service page's signals. Canonical tags, redirects and sitemaps tell Google your preferred URL — but the choice stays Google's.

Content structure · 10 November 2026

FAQ sections after Google's FAQ result changes

Google removed FAQ rich results entirely in 2026, but on-page FAQs still help readers. How to write useful FAQs now, and what markup can and cannot do.

Structured data · 10 November 2026

Organization schema for a service business

Organization structured data states your name, legal name, URL, logo and contacts. Which properties matter, how to keep them accurate, and the limits.

Content quality · 10 November 2026

Google's people-first content questions

Google's self-assessment questions help you judge whether a page is genuinely people-first. Who made it, how, and why — applied to one service page.

AI crawlers · 10 November 2026

PerplexityBot and Perplexity-User explained

PerplexityBot builds search results; Perplexity-User fetches pages when someone asks a question, and generally ignores robots.txt. What the docs say.

Structured data · 10 November 2026

Service schema on a service page

Service schema describes provider, area served and offers on a service page. Mark up only what the page shows, follow the policies, then validate.

On-page SEO · 10 November 2026

Titles and meta descriptions that match the page

Google builds title links from several sources and may rewrite snippets. Write a unique, accurate title and description; treat length as guidance.

GEO basics · 10 November 2026

What is generative engine optimisation (GEO)?

GEO makes business facts clear and sourceable so AI search tools can describe you accurately. What it shares with SEO — and what no one can control.

See the GEO & SEO service · Make an enquiry